Whether internal communications are handled by Human Resources, Marketing or “the Communications area”, they can be much more efficient when they go hand in hand with the development of visual communication. Here we tell you how graphic design can help you improve your company’s advertisements.
All organizations need an effective internal communications strategy to align objectives and cross-cutting information. HR (or other related) departments make a great effort to deliver information in the best possible way to everyone involved. However, the messages do not always get through efficiently leaving both communicators and audience very frustrated.
Visual communication
At Hey Design we often see that many people confuse Design of Graphic Communication with putting pictures and/or drawings on their publications. Unfortunately this is not graphic design nor can it really be considered the development of visual information.
Many times the problem is that whoever develops the publications is not a professional graphic designer and makes decisions (sizes, colors, images, typographies) based on personal preferences. The result is the decrease of seriousness of the message. Also the visual overstimulation of the audience that finally does not understand anything or even worse… Meaning that the message goes completely unnoticed and nobody ever finds out about it.
The graphic design of your internal communications should meet the following objectives:
1. Establish at first glance the tone of the publication.
Communicating the birthdays of the month is not the same as communicating the new policy for attending the office in times of covid-19.
The tone for welcoming a new team member is completely different from the tone you will use to report on the semi-annual evaluations, and this does not mean that you will lose the brand image in them.
A graphic designer can help you choose the right balance of colors, graphics and layout to capture your audience in the right way.
2. Reinforce your objectives and improve understanding.
If you need to inform about a new procedure, infographics are your greatest ally. You will be able to deliver a lot of -complex- information in a much more efficient and direct way.
The visual processing of information is a fundamental part of the graphic work of communications.
3. Attract attention
Last but not least, the main objective is to make people aware of what you need to say.
In this sense, the most important thing is to capture the attention of everyone within the company. So in that case, the message is delivered successfully and no one can say that they were not warned or told about it.
