Finding a name for your company is not as easy as it seems to be. Some people get hit by luck and receive the perfect name like a stroke of divine illumination while they sleep. Others have the perfect name but so do hundreds of others around the world.
Here’s how Hey Diseño chooses the name of your company:
1. Define brand values and attributes.
- How you would like to be perceived by the public
- What are the values that you want to maintain
- What is the personality you want to convey
2. What is the name of your competition?
3. What are the names of those in parallel categories?
Those that are not your competition because they offer something different but that supply in one way or another the same need.
4. We build names for your company!
The brainstorming begins. We build a lot of names for your company based on different semantic rules, neologisms and other guidelines that help us generate all kinds of names.
Together with you, the client, we review them and eliminate those that we don’t like, don’t sound so good, etc…
5. We order the ones we like the most based on the concepts we had already defined in the first step.
6. We evaluate and select our finalists based on:
- Sonority
- Memorability
- Differentiation
- Morphology
7. The list gets shorter as our finalists move on to the legal test:
- Is the domain available for your company name?
- Can the trademark be registered?
- Does it have the same meaning internationally?