Case study: the experience of creating a place brand for iconic Concha y Toro Neighborhood.
A ‘place brand’, or location brand, is a powerful tool used to shape the reputation of a place – be it a neighborhood, city, region, or entire country. It encompasses more than just a logo or slogan; it also includes the emotions, experiences, and associations that people have with the place. As such, a successful place brand can influence tourism, […]