The Power of Stories: How Storytelling Can Transform Your Brand
In 1994, Steve Jobs gave a lecture. Yes, Steve, the creator of one of the companies that revolutionized technology in recent years: Apple. He mentioned the following: “The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation to come… and Disney has the monopoly on the storytelling business. […]
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