Imagine you have a company, and you hire an external agency to help you with some social media posts. Yes, they will ask you for a brand manual to know which colors you use, the typography (if there is more than one), and other graphic elements. Today at Hey Diseño, we will talk about what a brand manual is and why it
What Do We Mean When We Say “Visual Identity”? Is It the Same as “Branding”?Let’s break it down together to explore their similarities and differences. But if you’re still wondering whether they’re the same—no, they’re not. The First Question: What Do We Call Visual Identity? If you’re thinking about graphic elements, you’re on the right track. Visual identity is a
In 1994, Steve Jobs gave a lecture. Yes, Steve, the creator of one of the companies that revolutionized technology in recent years: Apple. He mentioned the following: “The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation to come… and Disney has the monopoly on the storytelling business.
December is here, and you want your company’s Christmas event to be unique, special, and unforgettable. These activities become memorable because your employees look forward to this holiday as a way to feel motivated and valued. Thinking about the dinner, gifts, and Christmas cards might seem overwhelming, but let’s take it step by step. Personalization starts with the invitation Personalizing
A website is one of the first conversations you have with people interested in your product or service. But, are you actually selling what you offer? Google sources mention there are 5,800 searches per second on their platform, so imagine you really like a perfume brand—what do you do? Exactly, you look it up. Having a website helps you build
In today’s competitive corporate world, every communication opportunity is crucial for standing out among the crowd. Corporate presentations are no exception; they are your company’s introduction, the showcase of your ideas and projects. Why settle for the ordinary when you can elevate your game with presentation design that captivates from the first click? KEYS TO AN IMPECCABLE DIGITAL PRESENTATION First,
What is the Monthly Graphic Design Fee? The Monthly Graphic Design Fee is an agreement between a company and a design agency, where the company pays a fixed monthly fee in exchange for a variety of graphic design services provided by the agency. What are the advantages of choosing the Monthly Fee? What services does Hey Diseño offer within the
A ‘place brand’, or location brand, is a powerful tool used to shape the reputation of a place – be it a neighborhood, city, region, or entire country. It encompasses more than just a logo or slogan; it also includes the emotions, experiences, and associations that people have with the place. As such, a successful place brand can influence tourism,
When we start a new project at Hey Design, we usually ask for the client’s budget to carry it out, their references and ideas, and any other specific details they may have. In the vast majority of cases, these aspects are specified, and we can move forward in designing whatever it is we are doing; a brand, a product, a
When it comes to business, there are a lot of different aspects to consider. One of the most important is the way your company looks to the world. That’s where design agencies come in. A good design agency can completely transform your brand, from the way it looks to the way it communicates with customers. But what should you expect
Imagine you have a company, and you hire an external agency to help you with some social media posts. Yes, they will ask you for a brand manual to know which colors you use, the typography (if there is more than one), and other graphic elements. Today at Hey Diseño, we will talk about what a brand manual is and why it
What Do We Mean When We Say “Visual Identity”? Is It the Same as “Branding”?Let’s break it down together to explore their similarities and differences. But if you’re still wondering whether they’re the same—no, they’re not. The First Question: What Do We Call Visual Identity? If you’re thinking about graphic elements, you’re on the right track. Visual identity is a
In 1994, Steve Jobs gave a lecture. Yes, Steve, the creator of one of the companies that revolutionized technology in recent years: Apple. He mentioned the following: “The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation to come… and Disney has the monopoly on the storytelling business.
December is here, and you want your company’s Christmas event to be unique, special, and unforgettable. These activities become memorable because your employees look forward to this holiday as a way to feel motivated and valued. Thinking about the dinner, gifts, and Christmas cards might seem overwhelming, but let’s take it step by step. Personalization starts with the invitation Personalizing
A website is one of the first conversations you have with people interested in your product or service. But, are you actually selling what you offer? Google sources mention there are 5,800 searches per second on their platform, so imagine you really like a perfume brand—what do you do? Exactly, you look it up. Having a website helps you build
In today’s competitive corporate world, every communication opportunity is crucial for standing out among the crowd. Corporate presentations are no exception; they are your company’s introduction, the showcase of your ideas and projects. Why settle for the ordinary when you can elevate your game with presentation design that captivates from the first click? KEYS TO AN IMPECCABLE DIGITAL PRESENTATION First,
What is the Monthly Graphic Design Fee? The Monthly Graphic Design Fee is an agreement between a company and a design agency, where the company pays a fixed monthly fee in exchange for a variety of graphic design services provided by the agency. What are the advantages of choosing the Monthly Fee? What services does Hey Diseño offer within the
A ‘place brand’, or location brand, is a powerful tool used to shape the reputation of a place – be it a neighborhood, city, region, or entire country. It encompasses more than just a logo or slogan; it also includes the emotions, experiences, and associations that people have with the place. As such, a successful place brand can influence tourism,
When we start a new project at Hey Design, we usually ask for the client’s budget to carry it out, their references and ideas, and any other specific details they may have. In the vast majority of cases, these aspects are specified, and we can move forward in designing whatever it is we are doing; a brand, a product, a
When it comes to business, there are a lot of different aspects to consider. One of the most important is the way your company looks to the world. That’s where design agencies come in. A good design agency can completely transform your brand, from the way it looks to the way it communicates with customers. But what should you expect
