Visual identity and branding: what is it and how is it applied?
What Do We Mean When We Say “Visual Identity”? Is It the Same as “Branding”?Let’s break it down together to explore their similarities and differences. But if you’re still wondering whether they’re the same—no, they’re not. The First Question: What Do We Call Visual Identity? If you’re thinking about graphic elements, you’re on the right track. Visual identity is a