it might seem odd to talk about a rebrand without redesigning the logo when so many people still believe the logo TO BE the brand. However we’ve already talk many times about the difference between logo and brand and how one (logo) it’s just one part of the other (brand). The truth is that in spite of being unusual, it’s
When it comes to offering branding services for your project, a large branding or advertising agency can sometimes appeared professional and experienced. However, in many cases this is not necessarily true or what your project needs. Therefore, hiring a smaller branding office can offer you certain advantages. In smaller branding offices, the team is more compact and composed with experts
There’s no doubt that graphics and good photography put your brand on the spotlight in the vast ocean of social media. So no wonder we receive lots of requests for our “social media services”. However we need to clarify that Hey Diseño is a graphic design studio and not a marketing agency, so services provided are slightly different. While a
We all saw the digital QR menu appear in bars and restaurants during Covid times when we had restricted hours for going out, mandatory use of face masks and limited seating capacity, among other things. On october 1st, 2022 we were able to go outside without the face mask here in Chile and from then on we had the feeling
In a saturated market, everyone is fighting to stand out and packaging is your great ally on the supermarket and store shelves. Obviously, you want it to be recognizable, unique and attractive. There is always the option of putting your product in a generic box or bag, but it is better to avoid being generic, isn’t it? In this scenario
We will start this article assuming you already know how important it is to have a brand manual. You probably already have one and are not sure how to use it. A quick Google search will bring up hundreds of posts about how to make one, the things it should include and how important it is. But it’s harder to
At Hey Design we do a lot of branding projects for entrepreneurs but when I particularly say I’m in branding that usually opens up more questions than it answers. Inspired by the Condensed publication we have created this quick guide to branding for entrepreneurs. If you are one of those who are not sure what I mean by “branding” then
Our design process at Hey starts with the delivery of stylescapes (or moodboards). After we have talked intensively with the client and approved the brief at Hey, we deliver what we call stylescapes (or moodboards). And we do it before we start designing any brand or logo. To better understand each other, a stylescape is a design deliverable that helps
Whether internal communications are handled by Human Resources, Marketing or “the Communications area”, they can be much more efficient when they go hand in hand with the development of visual communication. Here we tell you how graphic design can help you improve your company’s advertisements. All organizations need an effective internal communications strategy to align objectives and cross-cutting information. HR
In a new edition of VAS Magazine, Hey Design was interviewed to talk about its experience in sustainable packaging design during the pandemic. We always start with a minimum reusable alternative. In other words, the minimum possible packaging must also be reusable. This also boosts brand awareness from the brand’s point of view. -Macarena Moraga, Creative Director The Chilean graphic
it might seem odd to talk about a rebrand without redesigning the logo when so many people still believe the logo TO BE the brand. However we’ve already talk many times about the difference between logo and brand and how one (logo) it’s just one part of the other (brand). The truth is that in spite of being unusual, it’s
When it comes to offering branding services for your project, a large branding or advertising agency can sometimes appeared professional and experienced. However, in many cases this is not necessarily true or what your project needs. Therefore, hiring a smaller branding office can offer you certain advantages. In smaller branding offices, the team is more compact and composed with experts
There’s no doubt that graphics and good photography put your brand on the spotlight in the vast ocean of social media. So no wonder we receive lots of requests for our “social media services”. However we need to clarify that Hey Diseño is a graphic design studio and not a marketing agency, so services provided are slightly different. While a
We all saw the digital QR menu appear in bars and restaurants during Covid times when we had restricted hours for going out, mandatory use of face masks and limited seating capacity, among other things. On october 1st, 2022 we were able to go outside without the face mask here in Chile and from then on we had the feeling
In a saturated market, everyone is fighting to stand out and packaging is your great ally on the supermarket and store shelves. Obviously, you want it to be recognizable, unique and attractive. There is always the option of putting your product in a generic box or bag, but it is better to avoid being generic, isn’t it? In this scenario
We will start this article assuming you already know how important it is to have a brand manual. You probably already have one and are not sure how to use it. A quick Google search will bring up hundreds of posts about how to make one, the things it should include and how important it is. But it’s harder to
At Hey Design we do a lot of branding projects for entrepreneurs but when I particularly say I’m in branding that usually opens up more questions than it answers. Inspired by the Condensed publication we have created this quick guide to branding for entrepreneurs. If you are one of those who are not sure what I mean by “branding” then
Our design process at Hey starts with the delivery of stylescapes (or moodboards). After we have talked intensively with the client and approved the brief at Hey, we deliver what we call stylescapes (or moodboards). And we do it before we start designing any brand or logo. To better understand each other, a stylescape is a design deliverable that helps
Whether internal communications are handled by Human Resources, Marketing or “the Communications area”, they can be much more efficient when they go hand in hand with the development of visual communication. Here we tell you how graphic design can help you improve your company’s advertisements. All organizations need an effective internal communications strategy to align objectives and cross-cutting information. HR
In a new edition of VAS Magazine, Hey Design was interviewed to talk about its experience in sustainable packaging design during the pandemic. We always start with a minimum reusable alternative. In other words, the minimum possible packaging must also be reusable. This also boosts brand awareness from the brand’s point of view. -Macarena Moraga, Creative Director The Chilean graphic
