perfil-de-cliente

10 Questions to create a Customer Profile

Why do you need to create a customer profile? Because every successful business knows that the most important thing to sustain you in the marketplace is to know your customers. No business is able to last for many years without fully understanding who its customers are and what they want. After all, as consumers in a free market, when a

Continue reading »
10-tips-para-nombrar-tu-marca

10 tips for naming your brand or company

Creating a company name or giving a name to your brand, product, application, etc., is a task that seems very delicate and can take months! Hence, it can delay your branding process.  -never create a logo without first having a name-. Grant Polachek, Marketing Director at Squadhelp has published in JustCreative, 10 tips for naming your brand that will make

Continue reading »
nombre-de-tu-empresa

Naming. How we find your company name

Finding a name for your company is not as easy as it seems to be. Some people get hit by luck and receive the perfect name like a stroke of divine illumination while they sleep. Others have the perfect name but so do hundreds of others around the world. Here’s how Hey Diseño chooses the name of your company: 1.

Continue reading »

Polymorphic logos

This 2020 has been a strange year full of changes, particularly in Chile. We have seen how brands, like all of us, have been adapting (some more, some less quickly) to the market, the environment, the public and its demands. Hence, if you don’t adapt, you die. My mother always says that you have to be like the reeds that

Continue reading »

Improve your logotype design in 5 easy steps

You may already have your logotype design or have ready the ideas you want to communicate with it. But you might want to be sure that it complies with all the premises of the design before it comes out. If so, it is important that you consider the five keys to improve your logo design that we bring you below.

Continue reading »
crea-tu-tienda-online

Create your online store in 6 simple steps

According to the Santiago Chamber of Commerce, 57% of Chileans make their purchases online. This is a figure that has surely increased considerably as a result of the COVID-19 (coronavirus) situation. Certainly, in recent months we have witnessed the benefits that the digital world can bring to people. Businesses – no matter their size – are no exception. In fact,

Continue reading »

Hey Design bets on innovation in packaging development

Macarena Moraga, our Creative Director, was interviewed by VAS 4.0 Magazine about the creative market in Chile and trends in packaging development.  “The environmental crisis has brought new challenges to the industry” The Creative Director of this renowned agency bets on innovation and trusts in the talent of national designers. She also affirms that they have nothing to envy to

Continue reading »
diseño-de-logotipo

Your brand beyond your logo design

Many people tend to confuse both concepts, believing that when we talk about “Brand”, we are referring to a logo or slogan that combines colors, words or graphics. It is true that logo design has a close relationship with brand design, but it goes much further.  A brand is the visual representation of a firm, company or business, which includes

Continue reading »
diseño-sustentable

What do we mean when we say sustainable design?

In recent times the word sustainability has begun to be more and more used to the point that it has lost part of its meaning. What do we talk about when we talk about sustainable design? Foto: SCOTT WARMAN ECO-FRIENDLY DESIGN IS NOT SUSTAINABLE. SUSTAINABLE DESIGN IS ECO- FRIENDLY. No matter what Donald Trump says, climate change and global warming are

Continue reading »

How to add value to the product with the packaging design

The image and presentation of a product or package offered by the company depends on the packaging, which must represent something more than a protective wrapping. That is why you should count on the help of a professional for packaging design. These professionals will make your brand image stand out from the rest and your product will get more value.

Continue reading »
Has llegado al fin de los fines
perfil-de-cliente

10 Questions to create a Customer Profile

Why do you need to create a customer profile? Because every successful business knows that the most important thing to sustain you in the marketplace is to know your customers. No business is able to last for many years without fully understanding who its customers are and what they want. After all, as consumers in a free market, when a

Continuar leyendo »
10-tips-para-nombrar-tu-marca

10 tips for naming your brand or company

Creating a company name or giving a name to your brand, product, application, etc., is a task that seems very delicate and can take months! Hence, it can delay your branding process.  -never create a logo without first having a name-. Grant Polachek, Marketing Director at Squadhelp has published in JustCreative, 10 tips for naming your brand that will make

Continuar leyendo »
nombre-de-tu-empresa

Naming. How we find your company name

Finding a name for your company is not as easy as it seems to be. Some people get hit by luck and receive the perfect name like a stroke of divine illumination while they sleep. Others have the perfect name but so do hundreds of others around the world. Here’s how Hey Diseño chooses the name of your company: 1.

Continuar leyendo »

Polymorphic logos

This 2020 has been a strange year full of changes, particularly in Chile. We have seen how brands, like all of us, have been adapting (some more, some less quickly) to the market, the environment, the public and its demands. Hence, if you don’t adapt, you die. My mother always says that you have to be like the reeds that

Continuar leyendo »

Improve your logotype design in 5 easy steps

You may already have your logotype design or have ready the ideas you want to communicate with it. But you might want to be sure that it complies with all the premises of the design before it comes out. If so, it is important that you consider the five keys to improve your logo design that we bring you below.

Continuar leyendo »
crea-tu-tienda-online

Create your online store in 6 simple steps

According to the Santiago Chamber of Commerce, 57% of Chileans make their purchases online. This is a figure that has surely increased considerably as a result of the COVID-19 (coronavirus) situation. Certainly, in recent months we have witnessed the benefits that the digital world can bring to people. Businesses – no matter their size – are no exception. In fact,

Continuar leyendo »

Hey Design bets on innovation in packaging development

Macarena Moraga, our Creative Director, was interviewed by VAS 4.0 Magazine about the creative market in Chile and trends in packaging development.  “The environmental crisis has brought new challenges to the industry” The Creative Director of this renowned agency bets on innovation and trusts in the talent of national designers. She also affirms that they have nothing to envy to

Continuar leyendo »
diseño-de-logotipo

Your brand beyond your logo design

Many people tend to confuse both concepts, believing that when we talk about “Brand”, we are referring to a logo or slogan that combines colors, words or graphics. It is true that logo design has a close relationship with brand design, but it goes much further.  A brand is the visual representation of a firm, company or business, which includes

Continuar leyendo »
diseño-sustentable

What do we mean when we say sustainable design?

In recent times the word sustainability has begun to be more and more used to the point that it has lost part of its meaning. What do we talk about when we talk about sustainable design? Foto: SCOTT WARMAN ECO-FRIENDLY DESIGN IS NOT SUSTAINABLE. SUSTAINABLE DESIGN IS ECO- FRIENDLY. No matter what Donald Trump says, climate change and global warming are

Continuar leyendo »

How to add value to the product with the packaging design

The image and presentation of a product or package offered by the company depends on the packaging, which must represent something more than a protective wrapping. That is why you should count on the help of a professional for packaging design. These professionals will make your brand image stand out from the rest and your product will get more value.

Continuar leyendo »
Has llegado al fin de los fines
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+569 4505 0921

 

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Chile.