Ok, you decided to launch that venture you have been thinking about for a long time. You know it is important to have a brand that stands out so you are looking for someone to make a logo for you. Are you sure that is all you need? Maybe yes, maybe no. It all really depends on how committed you
If you know nothing about design, choosing a graphic designer may seem like a daunting task. However, you don’t have to try that hard. All the designers you evaluate will have good qualifications and good recommendations. The trick is to find someone you can work with easily; the rest will fall into place on its own. Certainly, the designer should
When we talk about a “corporate memory” we should think of it as exactly that; a memory. It is the preservation of a heritage, the history, philosophy and knowledge of a company or brand. It is important to “put on the table” all the knowledge that is available in the company, this transparency and clarity of intellectual assets allows them
The eternal question and the most popular quote. How much does a logo cost? The only possible answer is: it depends. What does it depend on? On the client. No, it’s not that we are going to charge you more for having more. It depends on the client, understanding the client as the project for which the logo will be
Apparently, it’s no surprise that up to the present time, the use of the internet on smartphones and tablets has increased considerably over the last few years. Despite this, there are still small and medium-sized businesses that do not have a responsive (mobile-friendly) WEBSITE. This not only generates a loss of business opportunities but also causes problems for the Internet
Are your marketing activities as effective as you would like them to be? Many business owners would say no. Although their efforts are good, we always want more from our marketing communications. One reason your marketing communications may not be working as they should is because of the gap between your marketing messages and your brand identity This gap is
In today’s businesses, the word “brand” is one of the most commonly used. And, at the same time, one of the most misunderstood terms in the market. Depending on the use of the product, consumers may consider it as a symbol, a metaphor, a label and a descriptor. In this sense, brands´ origin may be a product, an artist, an
Ok, you decided to launch that venture you have been thinking about for a long time. You know it is important to have a brand that stands out so you are looking for someone to make a logo for you. Are you sure that is all you need? Maybe yes, maybe no. It all really depends on how committed you
If you know nothing about design, choosing a graphic designer may seem like a daunting task. However, you don’t have to try that hard. All the designers you evaluate will have good qualifications and good recommendations. The trick is to find someone you can work with easily; the rest will fall into place on its own. Certainly, the designer should
When we talk about a “corporate memory” we should think of it as exactly that; a memory. It is the preservation of a heritage, the history, philosophy and knowledge of a company or brand. It is important to “put on the table” all the knowledge that is available in the company, this transparency and clarity of intellectual assets allows them
The eternal question and the most popular quote. How much does a logo cost? The only possible answer is: it depends. What does it depend on? On the client. No, it’s not that we are going to charge you more for having more. It depends on the client, understanding the client as the project for which the logo will be
Apparently, it’s no surprise that up to the present time, the use of the internet on smartphones and tablets has increased considerably over the last few years. Despite this, there are still small and medium-sized businesses that do not have a responsive (mobile-friendly) WEBSITE. This not only generates a loss of business opportunities but also causes problems for the Internet
Are your marketing activities as effective as you would like them to be? Many business owners would say no. Although their efforts are good, we always want more from our marketing communications. One reason your marketing communications may not be working as they should is because of the gap between your marketing messages and your brand identity This gap is
In today’s businesses, the word “brand” is one of the most commonly used. And, at the same time, one of the most misunderstood terms in the market. Depending on the use of the product, consumers may consider it as a symbol, a metaphor, a label and a descriptor. In this sense, brands´ origin may be a product, an artist, an
