A ‘place brand’, or location brand, is a powerful tool used to shape the reputation of a place – be it a neighborhood, city, region, or entire country. It encompasses more than just a logo or slogan; it also includes the emotions, experiences, and associations that people have with the place. As such, a successful place brand can influence tourism,
it might seem odd to talk about a rebrand without redesigning the logo when so many people still believe the logo TO BE the brand. However we’ve already talk many times about the difference between logo and brand and how one (logo) it’s just one part of the other (brand). The truth is that in spite of being unusual, it’s
At Hey Design we do a lot of branding projects for entrepreneurs but when I particularly say I’m in branding that usually opens up more questions than it answers. Inspired by the Condensed publication we have created this quick guide to branding for entrepreneurs. If you are one of those who are not sure what I mean by “branding” then
Our design process at Hey starts with the delivery of stylescapes (or moodboards). After we have talked intensively with the client and approved the brief at Hey, we deliver what we call stylescapes (or moodboards). And we do it before we start designing any brand or logo. To better understand each other, a stylescape is a design deliverable that helps
Why do you need to create a customer profile? Because every successful business knows that the most important thing to sustain you in the marketplace is to know your customers. No business is able to last for many years without fully understanding who its customers are and what they want. After all, as consumers in a free market, when a
Finding a name for your company is not as easy as it seems to be. Some people get hit by luck and receive the perfect name like a stroke of divine illumination while they sleep. Others have the perfect name but so do hundreds of others around the world. Here’s how Hey Diseño chooses the name of your company: 1.
This 2020 has been a strange year full of changes, particularly in Chile. We have seen how brands, like all of us, have been adapting (some more, some less quickly) to the market, the environment, the public and its demands. Hence, if you don’t adapt, you die. My mother always says that you have to be like the reeds that
You may already have your logotype design or have ready the ideas you want to communicate with it. But you might want to be sure that it complies with all the premises of the design before it comes out. If so, it is important that you consider the five keys to improve your logo design that we bring you below.
Many people tend to confuse both concepts, believing that when we talk about “Brand”, we are referring to a logo or slogan that combines colors, words or graphics. It is true that logo design has a close relationship with brand design, but it goes much further. A brand is the visual representation of a firm, company or business, which includes
Ok, you decided to launch that venture you have been thinking about for a long time. You know it is important to have a brand that stands out so you are looking for someone to make a logo for you. Are you sure that is all you need? Maybe yes, maybe no. It all really depends on how committed you
A ‘place brand’, or location brand, is a powerful tool used to shape the reputation of a place – be it a neighborhood, city, region, or entire country. It encompasses more than just a logo or slogan; it also includes the emotions, experiences, and associations that people have with the place. As such, a successful place brand can influence tourism,
it might seem odd to talk about a rebrand without redesigning the logo when so many people still believe the logo TO BE the brand. However we’ve already talk many times about the difference between logo and brand and how one (logo) it’s just one part of the other (brand). The truth is that in spite of being unusual, it’s
At Hey Design we do a lot of branding projects for entrepreneurs but when I particularly say I’m in branding that usually opens up more questions than it answers. Inspired by the Condensed publication we have created this quick guide to branding for entrepreneurs. If you are one of those who are not sure what I mean by “branding” then
Our design process at Hey starts with the delivery of stylescapes (or moodboards). After we have talked intensively with the client and approved the brief at Hey, we deliver what we call stylescapes (or moodboards). And we do it before we start designing any brand or logo. To better understand each other, a stylescape is a design deliverable that helps
Why do you need to create a customer profile? Because every successful business knows that the most important thing to sustain you in the marketplace is to know your customers. No business is able to last for many years without fully understanding who its customers are and what they want. After all, as consumers in a free market, when a
Finding a name for your company is not as easy as it seems to be. Some people get hit by luck and receive the perfect name like a stroke of divine illumination while they sleep. Others have the perfect name but so do hundreds of others around the world. Here’s how Hey Diseño chooses the name of your company: 1.
This 2020 has been a strange year full of changes, particularly in Chile. We have seen how brands, like all of us, have been adapting (some more, some less quickly) to the market, the environment, the public and its demands. Hence, if you don’t adapt, you die. My mother always says that you have to be like the reeds that
You may already have your logotype design or have ready the ideas you want to communicate with it. But you might want to be sure that it complies with all the premises of the design before it comes out. If so, it is important that you consider the five keys to improve your logo design that we bring you below.
Many people tend to confuse both concepts, believing that when we talk about “Brand”, we are referring to a logo or slogan that combines colors, words or graphics. It is true that logo design has a close relationship with brand design, but it goes much further. A brand is the visual representation of a firm, company or business, which includes
Ok, you decided to launch that venture you have been thinking about for a long time. You know it is important to have a brand that stands out so you are looking for someone to make a logo for you. Are you sure that is all you need? Maybe yes, maybe no. It all really depends on how committed you
