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Visual identity and branding: what is it and how is it applied?
What Do We Mean When We Say “Visual Identity”? Is It the Same as “Branding”?Let’s break it down together to explore their similarities and differences. But if you’re still wondering whether they’re the same—no, they’re not. The First Question: What Do We Call Visual Identity? If you’re thinking about graphic elements, you’re on the right track. Visual identity is a
The Power of Stories: How Storytelling Can Transform Your Brand
In 1994, Steve Jobs gave a lecture. Yes, Steve, the creator of one of the companies that revolutionized technology in recent years: Apple. He mentioned the following: “The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation to come… and Disney has the monopoly on the storytelling business.
How to Delight This Christmas Through Personalization and Design
December is here, and you want your company’s Christmas event to be unique, special, and unforgettable. These activities become memorable because your employees look forward to this holiday as a way to feel motivated and valued. Thinking about the dinner, gifts, and Christmas cards might seem overwhelming, but let’s take it step by step. Personalization starts with the invitation Personalizing
What does your website need to sell?
A website is one of the first conversations you have with people interested in your product or service. But, are you actually selling what you offer? Google sources mention there are 5,800 searches per second on their platform, so imagine you really like a perfume brand—what do you do? Exactly, you look it up. Having a website helps you build