Communication campaign for Enel X

Enel X is Enel’s area dedicated to sustainability and renewable energy projects. In Latin America, it is present in Chile, Argentina, Brazil, Peru and Colombia, where projects related to electromobility and clean energy sources are developed every year.

With the aim of giving greater visibility to these projects internally between countries and towards the Head Office in Italy, Hey designed a communication campaign based on a series of videos for social networks where a highlight project per country was selected and presented from the mouths of those who participated in making it happen, also showing the benefits obtained by the community.

The campaign not only gave visibility to the projects, demonstrating their replicability at regional and global level. It also managed to position Latin America in Europe as an innovative and creative region where it is possible to develop state-of-the-art projects that are on the road to a more sustainable world.

Services for this communication campaign:

• Concept brief
• Naming
• Visual identity design (see other projects)
• Videography
• Graphic design for ads