Doypack design for Atacama Foods

We design the whole visual identity for Atacama Foods, who markets in Spain Sal De Atacama.

This Chilean-Spanish venture sells in Spain natural products from the Atacama Desert (Chile); more specifically the started importing and selling Sal De Atacama, a healthier alternative to other salts due to its low sodium content without losing any flavour or its “salting” property.

Hey designed a corporate image inspired in the salt crystals, other desert minerals and the reflections that the unique landscape of the Atacama Desert offers.

Along with the brand we developed some stationery items to help the sales team; cards, folders, flyers, etc.

Finally we made the doypack design following the product requirements in itself; Sal De Atacama has a different -and a well known- image (plus denomination of origin) so we used the Atacama Foods brand only as the trading company giving some serious space to the Sal de Atacama logo.