Branding y packaging for Drinkless natural breverages

We collaborated with Drinkless, an innovative tech startup, to create their entire visual identity and brand from scratch. Drinkless specializes in developing flavored beverages using sustainable and natural ingredients, supported by their proprietary technologies Blast® and Freeztle®, which allow for rapid and efficient flavor extraction. Our challenge was to reflect in the design the duality between the natural essence of their products and the scientific rigor behind their development.

The logo captures this duality. The word “DRINK” was designed with weight and solidity to symbolize meticulous research and the high quality of the ingredients, while “LESS” features softer, more organic curves, evoking the lightness and well-being that define the brand. This balance between the natural and the scientific extends across all visual elements.

The fruit pattern we created is colorful and vibrant, representing the fresh and authentic flavors of their beverages. Each fruit was meticulously designed to convey the vitality and freshness that distinguish Drinkless.

The color palette, fresh and vibrant, reinforces the brand’s focus on health and well-being. We also ensured that the brand’s voice and tone reflected its core values: innovation, authenticity, and community.

This project allowed us to closely collaborate with Drinkless to create a brand identity that communicates both their vision and their commitment to quality and natural flavor. We are proud of the result: a vibrant and appealing design that captures the essence of the brand.