Rebrand: Merritt sewing machines

Merritt, the Chilean brand of sewing machines, is owned by Dismaco, S.A. which also markets other brands of domestic, industrial and semi-industrial sewing machines.

In order to strengthen the brand and find a new place in the market, it was decided to rebrand; the process involved a new visual identity and communication style.

The new Merritt brand is focused on being an allied tool for millennial women. Modern, young and technological it reflects the friendliness and quality of the products being able to achieve an attractive presence in both social media and physical sales points (retail stores).